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Redesigning
Tech Development
2025
Brief
"We already have a logo, but it fails to capture who we are and what we want our clients to feel. We need a design that looks tech-driven, feels modern, and reflects innovation."
-Team, Laugh Logic Labs
Existing Logo
Problem
Identification
1. Emblem Logo seems Visually Rigid
2. Lacks Conceptual Clarity
3. Logo as a Whole Fails to Express Essence of Comapany's Name.
4. Fonts Feels Weighty, Unlike Client Wish to Make it Lively.
Concept
Building
Since the client loved the idea of having 3L's in the logo. We find it intresting to design around rather seeing it as an constraint.
We wanted to eliminate sharp edges around as adding curves makes logo feel more approachable.
Emblem Logo seems Visually Rigid
Emblem Logo seems Visually Rigid
LLL arranged triangluar
Emblem Logo seems Visually Rigid
Emblem Logo seems Visually Rigid
Emblem Logo seems Visually Rigid
The First thing we started of with diffrent arrangements of letter L such that it forms unity and also has create repetitive pattern,
Logo
Primary Logo
Secondary Logo
Wordmark
Colors
Mana Blue
#4B70F5
Raisin Black
#2E2E33
Moonlight
#F5ECD5
Snow Drift
#FAFAF7
Marshmallow
#FFFAEC
Color Variations
Monogram
Combination Logo
Typography
Primary
Heading 1
Aa Be Vietnam Pro Bold
Heading 2/ Subheading
Aa Be Vietnam Pro Medium
Body
Aa Be Vietnam Pro Regular
Color Combination
Secondary
Captions/ Head
Aa Quicksand Regular
Bussiness Enquiry
If your guts can handle a little creativity, drop your requirements and budget!
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